About the Show

The Sugarloaf Festival of the Arts has been established by Robert Ferguson in partnership with the owner of the Sugarloaf Ranch Events Center. It is located on the scenic high traffic Palms to Pines Highway just 20 minutes from the Rodeo Drive of the Palm Springs area, El Paseo. The Sugarloaf cafe is a well known 100 year old landmark. For 16 years Robert worked with and attended the number one art show in the country, The La Quinta Arts Festival where he juried the show and was one of their top selling artists. He brings his first hand knowledge and experience

to the Sugarloaf Festival of the Arts. 

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Marketing

The surrounding area of almost a million residents has a median income of almost $100,000. Located in front of the venue on the Palms to Pines Highway will be a billboard advertising the show year round. There will be rack cards given out to all the local venues in Temecula,

Rancho Mirage, Palm Desert, the Idyllwild area and Indian Wells. Currently in the works are music, a 3 day occupancy by a well known local restaurant for the show and a wine tasting event.

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